Strategic Plan

Goals

PREVENT – Reduce the incidence of FASD

EDUCATE – Raise awareness and understanding of FASD and the risks associated with alcohol use and pregnancy

SUPPORT – Provide resources and consumer advocacy to individuals with FASD and their caregivers

ADVOCATE – Advance FASD-related policies and legislation seeking recognition and investment

COMMUNICATE – Promote NOFAS, its messages, and the brand

ASSOCIATE – Partner with organizations, individuals, and others to expand the NOFAS reach, grow its constituency and cultivate allies

FUNDRAISE – Diversify the NOFAS funding base and strengthen the organization’s infrastructure

EVALUATE – Conduct quantitative and qualitative assessment of programs and document outcomes

OVERCOME – Diminish the stigmatization of women who drink alcohol while pregnant, individuals and families living with FASD, and addiction

LEAD – Set the agenda for the FASD community

RESPECT – Enhance the NOFAS public standing and protect the brand

INSPIRE – Maintain a passion for NOFAS and its mission and influence others to take up the cause

Objectives

PREVENT Reduce the incidence of FASD

Objective 1 – Implement national, statewide, and community-based multi-media universal prevention campaigns

Objective 2 – Implement alcohol screening and brief intervention into clinical practice at heath care delivery sites, and other selective prevention strategies

EDUCATE Raise awareness and understanding of FASD and the risks associated with alcohol use
during pregnancy

Objective 1 – Implement NOFAS curricula for medical and allied health students

Objective 2 – Implement NOFAS curricula in primary and secondary education

Objective 3 – Present practicums, grand rounds and other presentations to health and mental service providers

Objective 4 – Develop, promote, conduct certification training for various audiences

Objective 5 – Facilitate the translation of research to practical application and serve as a liaison from scientists to systems of care and the public at-large

SUPPORT Provide resources to individuals with FASD and their caregivers

Objective 1 – Operate and expand the NOFAS Information and Referral Clearinghouse

Objective 2 – Fulfill requests by providing information, resources and crisis counseling

Objective 3 – Develop and disseminate materials

Objective 4 – Expand, market and validate the resource directory

Objective 5 – Maintain and promote a calendar of FASD and FASD-related events

Objective 6 – Provide consumer advocacy

ADVOCATE Advance FASD-related policies and legislation seeking recognition and investment

Objective 1 – Maintain a legislative and non-legislative policy agenda

Objective 2 – Develop and promote Action Alerts

Objective 3 – Report on legislation and policies to constituents

Objective 4 – Sponsor policy-related briefings and consensus meetings and statements

Objective 5 – Train advocates and provide technical assistance

Objective 6 – Facilitate the activities of the Congressional Caucus on FASD

ASSOCIATE Partner with organizations, individuals and others to expand the NOFAS reach, and
build its capacity and cultivate allies

Objective 1 – Operate, expand and market the NOFAS Affiliate Network

Objective 2 – Operate, expand and market the Friends of NOFAS stakeholder network

Objective 3 – Serve on boards, panels, committees and in coalitions

Objective 4 – Establish partnerships

Objective 5 – Create advisory boards and committees to inform and implement programs and activities

Objective 6 – Cultivate relationships with federal, state, local and tribal decision-makers and policymakers

COMMUNICATE Promote NOFAS and its messages through traditional, social and entertainment media

Objective 1 – Monitor and assess FASD and alcohol and pregnancy media coverage

Objective 2 – Seek news, feature and editorial coverage for NOFAS and FASD

Objective 3 – Present and exhibit at a broad range of international FASD and peripheral conferences and meetings

Objective 4 – Cultivate relationships with media producers, editors and writers

Objective 5 – Produce video promoting NOFAS and FASD storylines

Objective 6 – Administer a website

Objective 7 – Facilitate a Facebook page, YouTube channel and Twitter account, and other social media opportunities

Objective 8 – Regularly disseminate news, information and resources through various channels

FUNDRAISE Diversify the NOFAS funding base, strengthen the NOFAS infrastructure and ensure
resources

Objective 1 – Develop an implementation plan and activity time line

Objective 2 – Organize and maintain a database of existing fundraising records and donor prospects

Objective 3 – Coordinate donor relations and benefits

Objective 4 – Develop promotional/fundraising materials

Objective 5 – Track fundraising activities/results

Objective 6 – Coordinate fundraising with staff/board members/planning committee members

Objective 7 – Report to staff and board of directors on current and proposed activities

Objective 8 – Develop and implement a plan for individual appeals

Objective 9 – Develop, plan and host events

Objective 10 – Research prospects

Objective 11 – Review and refine existing NOFAS and FASD proposal language

Objective 12 – Develop prioritized prospect list and contact potential funding sources

Objective 13 – Organize conference calls, meetings, etc. among prospects and NOFAS staff/board members

Objective 14 – Draft letters of inquiry, proposals, budgets, budget justifications, and other proposal supplements

EVALUATE Conduct quantitative and qualitative assessment of programs and document outcomes

Objective 1 - Collaborate with an independent professional evaluator

Objective 2 – Incorporate an assessment component in all programs and activities

Objective 3 – Make all objectives SMART (Specific, Measurable, Attainable, Relevant and Timely)

OVERCOME End the stigmatization of 1) women who drink alcohol while pregnant, 2) the individuals
and families living with FASD, and 3) addiction

Objective 1 – Give a voice to FASD birth mothers and individuals with FASD

Objective 2 – Educate the public that addiction and alcohol dependence are chronic, progressive, treatable diseases demanding therapeutic intervention

LEAD Establish the agenda for the FASD community

Objective 1 – Obtain feedback from FASD stakeholders

Objective 2 – Formulate and disseminate priorities

RESPECT Enhance the NOFAS Standing and protect the NOFAS brand

Objective 1 – Abide by the NOFAS purpose, shared values, beliefs and by-laws

Objective 2 – Stay ahead of the FASD field

Objective 3 – Make discipline, honesty and integrity non-negotiable

Objective 4 – Accept responsibility

INSPIRE Maintain a passion for NOFAS and its mission and influence others to take up the cause

Objective 1 – Work together in pursuit of the NOFAS mission and goals

Objective 2 – “Ride for the brand”

Objective 3 - Share the NOFAS story with others